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HomeNewsInterviewsWe are seeing triple-digit growth in India: Veeam India chief Sandeep Bhambure

We are seeing triple-digit growth in India: Veeam India chief Sandeep Bhambure

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"We are seeing triple-digit growth in areas like SaaS workload protection and Microsoft 365 data protection,” said Sandeep Bhambure, Vice President and Managing Director, Veeam India & SAARC.

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India's position as the fastest-growing large economy and its competitive global market share make crucial for businesses. Rising awareness of data protection as critical infrastructure, the need for unified security strategies, and regulatory compliance are driving demand for robust data protection solutions, said a senior technology leader.

“Our CEO, Anand Eswaran, mentioned a 30-40% growth, which I believe is modest. We are growing much faster than the industry, adding hundreds of customers every quarter through our partner ecosystem. Awareness of data protection has increased significantly, with customers now proactively considering backup in their modernisation projects. We are seeing triple-digit growth in areas like SaaS workload protection and Microsoft 365 data protection,” said Sandeep Bhambure, Vice President and Managing Director, India & SAARC in an interview with

“Worldwide, we protect 20 million M365 users, which helps expand our customer base. presents another growth opportunity, as customers look to leverage AI within their on-prem and multi-cloud environments. Veeam's ability to protect workloads anywhere, including hybrid setups, positions us well for future growth,” he added.

Edited Excerpts:

Amid the growing buzz around AI, what trends are you seeing in India regarding data protection and cyber resiliency?

We are seeing some interesting trends. Cyber attacks are among the most critical disruptors to businesses today. Our research involving over 1,200 organisations worldwide shows that ransomware is a key factor prompting companies to reassess their data protection and security strategies. Three out of four organisations reported a ransomware attack in the past year and the frequency of these attacks is increasing.

Despite this, 60-70% of organisations still treat security and data protection as separate strategies. This is problematic because 95% of attacks target backup copies, knowing that secure backups are crucial for data recovery. Integrating security and backup strategies is essential, using zero-trust architectures and technologies from companies like Sophos, Palo Alto Networks, and CrowdStrike to protect backup data.

Our global partnership with addresses this need, helping customers unify their data protection and security strategies. By leveraging Veeam's backup platform and collaborating with top security providers, organisations can achieve greater resilience against cyber threats. This integrated approach is vital for the industry's future, driving better implementation and management of data protection and security strategies.

Indian organisations face twice the number of ransomware attacks compared to the global average. What factors contribute to this, and how can companies address this issue?

You are right, Indian organisations face twice the number of ransomware attacks compared to the global average. This is significant for several reasons, including geopolitical factors, but also because India is the fastest-growing large economy in the world.
Our economy is challenging established global powers, and our companies are competing fiercely for global market share. This increased competitiveness attracts considerable attention from bad actors targeting Indian businesses. Regulators must play a more significant role in enforcing data protection mandates.

Moreover, the competitive nature of the business should compel organisations to prioritise data protection. If you are dealing with customers in both the US and India, ensuring data security becomes crucial. Organisations with poor data protection will struggle to do business, especially on an international scale.

Compliance is essential, but the business implications are equally important. Protecting data is not just about meeting regulatory requirements—it is about maintaining trust and competitiveness in the global market.

With the implementation of data protection laws, what impact do you foresee on cybersecurity for organisations, especially those relying on multi-cloud?

Organisations still have a long way to go in preparing for compliance with the Digital Personal Data Protection (DPDP) regulations. My interactions with customers reveal that many are selective about which data they protect and often lack a comprehensive, organisation-wide cyber resilience strategy.

For instance, a large bank might do an excellent job protecting its core banking infrastructure and customer data. However, the bank's ecosystem includes numerous applications such as ALM, risk management, KYC, RTGS, and others. Additionally, there are workloads in the cloud, payment gateways, and substantial unstructured data. If only the core banking data is protected while the rest remains vulnerable, the risk to the bank persists. Any application downtime affects the entire bank, not just specific segments.

It's crucial for organisations to grasp that the impact of a ransomware or cyber attack extends far beyond the ransom demand. Our research indicates that the actual ransom constitutes only about 30% of the total cost. The real cost, often 3-4 times higher, includes business downtime, employee stress, job departures, system restoration time, and loss of reputation.

From a data resiliency standpoint, organisations need to understand the full impact of these disruptive cyber incidents. These can pose existential crises for many companies and must be effectively communicated to the board and senior leadership to drive investments in robust data protection and cyber resiliency strategies. Understanding the true scope of the impact—not just the ransom amount—is essential for fostering a proactive approach to data protection.

How can AI become an integral part of data protection and resiliency?

Bad actors are often ahead of tech vendors in incorporating AI into their attacks. To combat this, it's crucial to harness the collective power of an ecosystem.

Our partnership with Kyndryl is a prime example of leveraging such collaborations on a global scale. Veeam does not claim to be a security platform, but instead, we collaborate with ecosystem partners like Sophos, Palo Alto Networks, and CrowdStrike. These partners are integrating sophisticated AI mechanisms into their platforms to outsmart the bad actors.

Veeam, too, is investing in advanced AI, including large language models, as part of our data protection platform. Our approach emphasises working with security players to combine our strengths, resulting in a compounding power that surpasses the sum of individual efforts.

Moreover, our global partnerships with companies like Microsoft, and our involvement with Copilot, demonstrate our commitment to enhancing AI capabilities. Our AI can proactively alert customers about ransomware that may have been lurking in their environment for extended periods. Studies show that ransomware often resides in systems for months before launching an attack. Veeam's intelligence helps customers detect these threats early, significantly reducing the risk of reinfection during recovery.

Reinfection is a major concern, with 60% of customers fearing that their data might be compromised again during the recovery process. To address this, Veeam ensures customers have the cleanest copy of their data by a specific date. We also provide a sandbox environment where customers can verify the integrity of their recovered data before moving it to production, ensuring a secure recovery process.

Ultimately, the AI capabilities across the ecosystem need to work in unison to effectively combat ransomware and other cyber threats. Fighting these bad actors individually is challenging; integration and collaboration within the ecosystem are key to a robust defence.

How is Veeam's India business performing and what are your future plans?

Anand Eswaran, our CEO, shared some impressive growth numbers recently. He mentioned a 30-40% growth rate, which, in my opinion, is a modest representation of our actual performance.

We are outpacing the industry significantly, growing at multiple times the industry's rate. Our customer base in the region spans thousands, and each quarter, we add a few hundred more to our ecosystem—all facilitated entirely through our partner network.

Our business has seen tremendous growth since the pandemic, and this trend shows no sign of slowing down. Awareness about data protection is increasing, driven by the rising number of cyberattacks and a growing realisation among customers that data protection is crucial infrastructure, not just insurance.

Previously, customers considered data backup as an insurance policy, but now it's a proactive part of their digital transformation projects, including app modernisation and cloud migration. This shift in mindset has led to more than triple-digit growth in specific areas of data protection, such as SaaS workload protection for platforms like Salesforce and Microsoft 365. Globally, we protect 20 million Microsoft 365 users, which significantly boosts our customer base and encourages more enterprises to safeguard their data during modernisation and cloud migration efforts.

The advent of AI presents another massive opportunity for us. As customers leverage AI, many prefer on-premises setups, which necessitate moving data across multi-cloud and on-prem environments. Veeam stands out by enabling customers to protect workloads anywhere—on-premises or in multi-cloud setups—and assisting with data migration in these hybrid environments.

Looking ahead, the next five years appear very promising. Our growth trajectory will be propelled by these initiatives and the regulatory requirements set by the government.

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Mohd Ujaley
Mohd Ujaley
Mohd Ujaley is a New Delhi-based journalist covering the intersection of technology with government, public sector, defence, and large enterprises. With a career spanning over 14 years, Ujaley has held editorial positions at prestigious publications including The Economic Times, ETGovernment, Indian Express Group, Financial Express, Express Computer, and CRN India.
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