Samsung Electronics will unveil the next phase of its AI-powered home appliances and showcase new TV technology at CES 2026 in Las Vegas, JB Park, president and CEO of Samsung Southwest Asia, said on Wednesday.
Park said Samsung’s AI appliances were nearing “another turning point” as the company aims to deliver more personalised experiences that better reflect users’ daily routines and improve everyday living.
“The next phase will be unveiled at CES 2026,” Park said in a statement. He added that Samsung would also “push boundaries of TV” at its “The First Look” event on Jan 4 in Las Vegas.
Samsung is expected to highlight upgrades across its Bespoke AI range, focusing on features such as smarter fabric care, more intuitive temperature control and more convenient cleaning, the company said. The improvements are designed to adapt to different lifestyles through connected devices and hardware-backed performance.
Among the products Samsung plans to feature are an upgraded Bespoke AI AirDresser, the Bespoke AI Laundry Combo, the Bespoke AI WindFree Pro air conditioner and the Bespoke AI Jet Bot Steam Ultra robot vacuum, the statement said.
In televisions, Samsung said it would show an expanded Micro RGB TV lineup. The company described the range as the next step in its Micro RGB display technology aimed at the premium home viewing market.
Samsung to showcase AI-powered products at CES 2026
Samsung also said it would introduce a new Bespoke AI Refrigerator Family Hub with an upgraded AI Vision feature that includes functions built with Google’s Gemini, marking the first time the technology will be integrated into a refrigerator.
The upgraded AI Vision is expected to improve food recognition and broaden what Samsung called kitchen experiences. The previous version could recognise up to 37 types of fresh food and 50 types of pre-registered processed food on device, Samsung said, adding that the latest version is designed to recognise more items.
Park said Samsung employs more than 10,000 engineers in India who are involved in AI-related work tied to the company’s longer-term ambitions.
Samsung has three research and development centres in India as well as a design centre that contribute to products and technology globally, Park said, adding that India would play a key role as the company focuses on smart homes, connected living and intelligent devices driven by AI.
