As the end-user computing (EUC) division of VMware, now part of Broadcom following the virtualization giant’s acquisition, prepares for its transition into a standalone company under KKR ownership, a significant rebranding has been announced. The division will now be known as Omnissa. This change reflects the division’s strategic evolution into a full-fledged new company and its continued focus on empowering digital workplaces, said a senior executive.
The new name, Omnissa, comes as part of the division’s broader preparation to separate from Broadcom, following its acquisition by private equity firm KKR, a deal that was previously announced. This renaming initiative was driven by extensive consultations with stakeholders, including employees, customers, and partners, aiming to better align the brand with its mission of enhancing digital workspaces, wrote company’s vice president for marketing Renu Upadhyay in a blog post.
Omnissa aims to represent a comprehensive digital platform that simplifies and secures work processes, enabling employees to perform optimally across various locations. “We are proud to introduce Omnissa, which encapsulates our commitment to creating smart, seamless, and secure digital experiences,” she said.
Chip vendor Broadcom completed its acquisition of VMware on November 22 last year. Shortly thereafter, on December 7, it announced its intent to divest the EUC Division to KKR, which has entered into a definitive agreement to acquire the division for $3.8 billion.
The acquisition is expected to close later this year, subject to customary closing conditions and regulatory approvals. The firm’s backing is anticipated to accelerate Omnissa’s growth and innovation trajectory, leveraging KKR’s resources and experience in nurturing technology enterprises, said a senior executive.
“KKR is an ideal new strategic partner with the experience and resources to help us achieve our potential as a standalone business. They are one of the most active investors focused on building leading global technology enterprises. Most importantly, KKR believes in the unique value that our technology delivers to our large and loyal customer base, and they are eager to invest in our mission to become an even more innovative and customer-centric organisation,” said Shankar Iyer, SVP & GM, End-User Computing Division, Broadcom.
Under its new identity, the company said it will continue to offer and expand its core products, including Workspace ONE and Horizon, focusing on autonomous and personalised digital workspace solutions. The current management team will remain at the helm, ensuring continuity and stability during and after the transition.
End User Computing (EUC) enables users to access business applications and data from anywhere at any time, using a variety of devices such as PCs, tablets, smartphones, or thin-client terminals. This flexibility is made possible through a virtual desktop infrastructure (VDI), which can be located either on-site at the company or hosted in the public cloud. EUC supports a broad spectrum of devices, offering users the flexibility to connect and work efficiently.
The global end-user computing market is experiencing significant growth, with projections indicating a compound annual growth rate (CAGR) of 15.80% from 2023 to 2035. By the end of 2035, the market is expected to reach a revenue of $63.43 billion, up from $10.9 billion in 2022, as per a report by Research Nester.
Leading players in this sector now include Omnissa (formerly VMware EUC Division), Citrix, Fujitsu, Dell and Nutanix, among others. These companies are at the forefront of developing and enhancing EUC technologies, driving innovation and offering advanced solutions to meet the growing demands of the digital workspace.
