SAP Asia Pacific (APAC) has appointed Simon Davies as President for the newly established APAC region, effective immediately, the company announced in a statement.
Based in Singapore, Davies will oversee strategy, operations, sales, services, partnerships, and overall business performance across the region. Paul Marriott, who held the position for five years, will return to Europe.
SAP’s market units in the region include Australia and New Zealand (ANZ), Greater China, India, Japan, Korea, and Southeast Asia. Davies will be responsible for managing more than 31,000 employees across 78 offices.
SAP works with customers across APAC, including NEC Corporation, Coles Group, Wipro, Fujitsu Limited, Shiseido, Hyundai Motor Company, Kia Corporation, Himalaya, Cochlear, and Japan Airlines.
Before this appointment, Davies spent 25 years in the IT industry, working with companies such as Microsoft, Salesforce, and Oracle. Most recently, he was Senior Vice President and General Manager of Asia Pacific and Japan at Splunk for over three years. He also serves on the board of several pre-IPO technology companies and is a member of the Australian Institute of Company Directors (MAICD).
Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, said “Our next chapter is being fuelled by accelerated cloud and AI innovation, underpinned by our purpose, our people, and our partnerships. Simon combines experience in Asia’s fast-growth, innovation-hungry markets with proven expertise in building high-performance, diverse, and inclusive teams.”
“I’m confident that under Simon, SAP APAC will build on the tremendous momentum established during Paul’s leadership and continue to be a catalyst for innovation and supporting customer success,” Raptopoulos added.
Simon Davies said “I am very excited for this new chapter to begin. Across Asia Pacific and Japan, we see forward-thinking businesses accelerating strategic transformation supported by SAP. Establishing a solid foundation in the cloud and leveraging business data is the gateway to exploring new avenues of growth in areas like artificial intelligence, data analytics, and sustainability.”
