Unveiling a new brand identity, Indian technology major HCL Technologies has launched a new logo for the company. According to the company, the new logo is underpinned by the distinct positioning of ‘Supercharging Progress', reflecting its commitment to clients, people, and communities.
The new ‘HCL Tech' brand and logo will be at the heart of its go-to-market strategy and represent its differentiated portfolio of services and products that enable digital transformation for enterprises at scale, the company said in a statement.
The technology major that looks to breach $ 12-billion revenue mark soon with the new brand identity looks to push digital transformation in the company. As per Roshni Nadar Malhotra, Chairperson of HCL Tech, the announcement is like an evolution for HCL Tech to embrace a distinct global brand identity, while retaining connectivity with HCL Group.
“For HCL Tech, Supercharging Progress is about accelerating the digital transformation for our clients everyday as well as the ethos of the organisation to advance the aspirations of our people, contribute to a sustainable planet and uplift local communities across our global footprint,” Roshni said.