Dhaka — Marico, one of the leading hair oil brands in Bangladesh, has launched a joint venture with the Amal Foundation to provide educational assistance to underprivileged girls. The actions of this initiative will continue throughout the month of May. In addition to sharing a special video clip, the main goal of the initiative is to donate to the Amal Foundation's education fund for disadvantaged girls online.
To participate in this fund-raising initiative, one has to share a video image starring actress Jannatul Ferdous Oishee and directed by Amitabh Reza. Awareness of the importance of educating disadvantaged girls can be found on the Facebook page of Parachute Advanced Beliful at https://www.facebook.com/PABeliphool/ and the Facebook page of Amal Foundation: https://www.facebook.com/amalbangladesh /
This video will be donated by Parachute Advanced Bellyful on social media for Rs 2 per share. This means that the more times the video is shared, the more the grant will be doubled.
In addition, Amal Foundation has received an additional grant of Tk 3 lakh from Parachute Advanced Beliful.
Jannatul Ferdous Oishee, Brand Ambassador of Parachute Advanced Beliful, said, ‘I believe that education is a fundamental right and every girl deserves this right regardless of her socio-economic status. From Parachute Advanced Beliful's campaign to educate disadvantaged girls and develop their bright future, we realize that every girl is capable of building the perfect future of their dreams. ‘
Ishrat Karim Eve, founder and director of the Amal Foundation, said, ‘Our goal is to build a healthy, beautiful Bangladesh for all disadvantaged women and children.
Establishing education, emergency assistance, health, and women's empowerment is the main objective of the Amal Foundation. We are hopeful that this connection of Parachute Advanced Beliful will help educate disadvantaged girls in the country and raise awareness on women's empowerment.
Ashish Gopal, Managing Director, Marico Bangladesh Limited, said: “The main objective of this campaign is to show everyone that no matter what their socio-economic status, everyone has the right to build a perfect future. Parachute Advanced Bellyful will continue its efforts to build a perfect future for women through women's empowerment. “