Gurugram — Home décor brand The Artment has raised ₹10 crore in a Pre-Series A funding round led by Inflection Point Ventures (IPV), the company said on Thursday. Other participants in the round included the Siyaram family office, ESV, Capitar Ventures and individual investors. IPV also invested through its GIFT City-based international fund structure.
The company said it will use the capital for expanding product categories, strengthening distribution channels and further developing its in-house data analytics platform, called Art Lab, which is used to identify consumer trends and guide product design and launches.
Founded in 2019 by Aditya Agarwal and Aanchal Agarwal, The Artment sells home décor, tableware, furnishings and lifestyle accessories through its online store and marketplaces. The company is EBITDA-positive and is currently operating at around ₹5 crore in monthly revenue. It aims to reach ₹100 crore in annualised revenue within the next six months, it said.
The home and living segment in India has seen a shift over recent years, driven by higher willingness among consumers to spend on design-led home products.
“The home and living sector in India was often overlooked, but rising interest in décor and lifestyle has increased demand,” said Vinay Bansal, founder and CEO, Inflection Point Ventures. He said consumers are now more open to paying for better design and craftsmanship.
The Artment partnerships across manufacturing clusters
The company said it has built supply chain partnerships across manufacturing clusters including Moradabad, Khurja, Firozabad and Jodhpur. A repeat purchase rate of around 20% indicates steady demand from existing users, according to the founders.
Aditya Agarwal, co-founder and CEO of The Artment, said the focus will be on strengthening its data-driven product development model.
“We invested early in Art Lab to help us stay aligned with evolving consumer preferences. This funding will allow us to deepen our design and consumer insight capabilities while expanding into additional lifestyle categories,” he said.
The Indian home and living market is valued at about $3.7 billion and is growing at around 15% annually, with online channels accounting for roughly 12% of sales, according to industry estimates. The company expects continued growth as more consumers shift to online platforms for curated and design-focused products.
