Troubles of US BigTech are set to balloon across the European Union. As per latest reports the European Commission is considering creating a new directorate that may be headed by two top antitrust officials to enforce tough new rules aimed at reining in the powers of Big Tech.
Many believe the move aimed at US technology majors may ease concerns that the EU competition watchdog may struggle to get technology giants such as Alphabet unit Google, Amazon, Apple, Meta and Microsoft to comply with the Digital Markets Act (DMA).
The landmark IT rules in the EU, agreed in March, will come into force next year. As per the new rules, the global tech majors will not be allowed to set up their own products as preferences, forcing app developers to use their payment systems, and leveraging users' data to push competing services.
As per reports the new directorate at the Commission's powerful antitrust arm may be headed by Alberto Bacchiega, director of information, communication and media, in charge of antitrust and merger cases involving the tech, media and consumer electronics industries.
The reports maintain that Bacchiega could also be assisted by Thomas Kramler, head of the unit dealing with antitrust cases in e-commerce and data economy, and currently spearheading investigations into Apple and Amazon.
Both officials are already liasing with those at the Commission's Directorate-General for Communications Networks, Content and Technology which will jointly enforce the Digital Markets Act (DMA).
The EU executive said it was organising itself internally so that it can enforce the DMA effectively. “The enforcement of the DMA is estimated to require approximately 80 staff who would be redeployed internally, as appropriate,” a spokeswoman said.
“The internal organisation will be based on the relevant expertise of all DGs (directorate-generals) and services involved, and ensure appropriate staffing of the relevant DGs and services,” she said.