SAP appoints Subbu Ananthapadmanabhan as Head of Midmarket for Asia Pacific Japan

German enterprise software technology firm SAP has appointed Subramanian (Subbu) Ananthapadmanabhan to the position of Senior Vice President (SVP) and Head of Midmarket for Asia Pacific Japan (APJ). He succeeds SVP Claus Andresen, who has been promoted to manage Cloud Success Services, APJ.

Subbu will manage a regional team aiding small and medium-sized businesses in transforming their businesses via the use of intelligent enterprise solutions. He will be responsible for leading the company’s go-to-market strategy, with a particular emphasis on cloud hypergrowth, discovering and developing new market segments, and increasing customer lifetime value.

Subbu formerly served as Head of Midmarket for SAP India, where he established a customer-centric, partner-first business. Before joining SAP in 2012, he held leadership positions at Oracle and IBM.

Advertisement

‹

EVENT

Cyber Surakshit Uttar Pradesh

Find out strategies, frameworks and solutions for building a resilient and secure digital ecosystem across Uttar Pradesh.

📅 Fri, 05 Jun 2026

📍 The Centrum, Lucknow

Register Now →

EVENT

VeeamON 2026 Tour India - Bengaluru

A VeeamON 2026 India Leadership Series Bengaluru for senior public sector and government technology leaders.

📅 Wed, 03 Jun 2026

📍 JW Marriott Hotel

Register Now →

EVENT

VeeamON 2026 Tour India - Delhi

A VeeamON 2026 India Leadership Series Delhi for senior public sector and government technology leaders.

📅 Fri, 19 Jun 2026

📍 Shangri-La Eros

Register Now →

EVENT

Infosec Reimagined

Infosec Reimagined 2026 is the premier information security summit where top leaders—CISOs, CROs, CIOs, CTOs and risk executives—converge to redefine cyber resilience.

📅 Fri, 26 Jun 2026

📍 New Delhi

Register Now →

EVENT

Digital Senate

Digital Senate is a premier conference uniting government leaders, technologists and innovators to share ideas, success stories and strategies on digital governance, public sector transformation, cybersecurity and emerging technologies in India.

📅 Thu, 30 Jul 2026

📍 New Delhi

Register Now →

EVENT

CIO Prism

CIO Prism unites forward-thinking technology leaders to exchange transformative insights, shape digital strategies, and foster innovation, empowering enterprises to excel in an era of rapid technological change.

📅 Fri, 18 Sep 2026

📍 Goa

Register Now →

›

The Cloud Success Services organisation, established in 2022, integrates a global team of more than 20,000 employees to introduce innovative service options, assisting clients in maximising value in the cloud with SAP at every touchpoint, said the company.