SAP appoints Subbu Ananthapadmanabhan as Head of Midmarket for Asia Pacific Japan

German enterprise software technology firm SAP has appointed Subramanian (Subbu) Ananthapadmanabhan to the position of Senior Vice President (SVP) and Head of Midmarket for Asia Pacific Japan (APJ). He succeeds SVP Claus Andresen, who has been promoted to manage Cloud Success Services, APJ.

Subbu will manage a regional team aiding small and medium-sized businesses in transforming their businesses via the use of intelligent enterprise solutions. He will be responsible for leading the company’s go-to-market strategy, with a particular emphasis on cloud hypergrowth, discovering and developing new market segments, and increasing customer lifetime value.

Subbu formerly served as Head of Midmarket for SAP India, where he established a customer-centric, partner-first business. Before joining SAP in 2012, he held leadership positions at Oracle and IBM.

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The Cloud Success Services organisation, established in 2022, integrates a global team of more than 20,000 employees to introduce innovative service options, assisting clients in maximising value in the cloud with SAP at every touchpoint, said the company.