signs three-year cloud partnership with Microsoft

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The partnership, called “Embrace”, will help clients to run operations hosted at remote servers supported by SAP’s flagship S/4HANA database, new Co-Chief Executive Officer Jennifer Morgan said.

“We bundled SAP’s cloud platform services to support customers around the extension, integration and orchestration of SAP systems,” said Morgan, adding the product would be sold through Microsoft’s distribution channels.

Disclosure of the partnership comes after long-time CEO Bill McDermott stepped down to make way for Morgan – the first woman to become CEO of a company in Germany’s blue-chip DAX index – alongside fellow Co-CEO Christian Klein.

The deal – which helped SAP double new cloud bookings in the third quarter – addresses a complaint from many customers that it is too hard to shift from SAP’s traditional on-premise model to remotely hosted services.

The partnership deepens SAP’s already close relationship with Microsoft and its Azure cloud division, although the Walldorf-based company also works with Google and Amazon Web Services in the cloud.

In the third quarter, SAP reported a 10% increase in revenue and a 15% rise in operating profit, after adjusting one-off items and currencies, helping it to achieve an expansion of 1.7% in its operating margins.

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