ICICI Bank relies on Big Data Analytics to offer instant credit to users

ICICI Bank relies on Big Data Analytics to offer instant credit to Paytm users, now Paytm customers will be able to get access to instant credit

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Sanjay Singh
Sanjay Singh
Sanjay Singh covers startups, consumer electronics and telecom for TechObserver.in

Paytm has partnered with ICICI Bank to jointly launch ‘- Postpaid’. It will offer interest-free short-term digital credit. Now, customers will be able to get access to instant credit for the first time for everyday use-cases ranging from movies to bill payments to flights to physical goods.

This is one of the first tie up between a Scheduled Commercial Bank and a payments platform to offer digital credit to customers of the commerce platform instantly. Paytm-ICICI Bank Postpaid is a digital credit account with instant activation: with no documentation or branch visit, while activation is fully online. There is no transaction, joining or administration fees either.

Available 24×7 and on all days, it is based on a new Big Data based algorithm by ICICI Bank for real-time credit assessment of customers. The algorithm uses an intelligent combination of financial and digital behaviour of the customer including credit bureau check, purchase patterns, frequency of purchase to ascertain the credit – worthiness of a customer within a few seconds.

Based on the credit-score of the customer, the bank offers upto 45 days interest-free credit limit. It ranges from Rs 3,000 to Rs 10,000, extendable upto Rs 20,000 based on the repayment history. Paytm-ICICI Bank Postpaid will also offer a quick checkout to customers with the Paytm Passcode.

As a start, Paytm-ICICI Bank Postpaid will offer the credit limit to select customers of the bank using the Paytm app. It will shortly be available to non-ICICI Bank customers using the Paytm app.

Once the credit limit is set up for a customer, a consolidated bill is generated on the first day of the next month, which has to be paid by the 15th day of the same month. Customers can use their Paytm Wallet, debit card or internet banking of any bank for an easy repayment of their dues.

“We are now witnessing two distinct new trends: One, many customers—who are new-to-credit and therefore, do not have a credit history– are looking for short term credit. Two, millions of young Indians are now buying products online. We have combined these two insights to bring out a novel proposition of giving short term credit to people, completely online and instantly. In this endeavour, we have leveraged upon Big Data to develop a new algorithm that instantly assesses the credit worthiness of customers using a combination of financial and digital parameters to sanction the credit line instantly,” said , Executive Director, ICICI Bank.

“It’s common for us to ask a trusted friend for money for frequent expenses and promise to pay later. These exchanges are based on trust that you will pay back as soon as you have access to money. We believe our customers are sincere with their payments and Paytm Postpaid will play a major role in helping them pay for their daily expenses on time. This will democratize access to credit including those with less disposable income,” said Vijay Shekhar Sharma, Founder & CEO – Paytm.

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