Tag: CRM

CRM trends, Limesh Parekh, Cybersecurity, Technology, CRM

Cybersecurity of CRM in the age of Cloud Computing

With CRM becoming an essential business practice, the days when vital customer and company data was stocked up securely in a cabinet under lock and key is gone.

How CRM can help IT retailers combat competition from e-commerce platforms

With its versatile potential to drive business growth, Customer Relationship Management (CRM) software can be instrumental to turn around the IT retail business model and make it sustainable, while offering insights into potential growth areas.

CRM for Government Sector: How it can help Public Sector get organised?

While CRM in public sector seems to be in a very nascent form, key establishments like IRCTC, RTA and Municipal Corporations are leading the use of CRM in the public domain for quite some time now

CRM for BFSI: Why it has been a half-hearted effort so far?

The vast and dynamic BFSI segment has been implementing CRM techniques to reap the benefits. However, it has been a half-hearted effort where the significant results are yet to be observed, merely due to the lack of an integrated, holistic approach towards this software.

CRM to CRM software: Here’s how SaaS changed the growth trajectory of CRM

With the advent of newer technologies and concepts like software as a service (SAAS) and social media integrations, the scope of CRM has increased from a mere customer database to a 360 view of customer interactions from various channels including but not limited to telephony, chat, emails, customer portals and mobile apps

Pegasystems adds AI and Robotics to CRM

Company says that its CRM will companies optimise their sales and customer service effectiveness with desktop analytics and machine learning
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