Key Points
- DrinkPrime raises ₹20 crore from Mirabilis Investment Trust and Artha Continuum Fund
- Company plans expansion to 20 cities and one million households within three years
- Bengaluru-based startup currently serves over 2 lakh households across multiple cities
DrinkPrime, a Bengaluru-based water purifier subscription startup, has raised ₹20 crore ($2.2 million) in funding led by Mirabilis Investment Trust and Artha Continuum Fund. The company plans to use the capital to expand its network of internet-connected purifiers to 20 cities.
The investment will help DrinkPrime scale its operations to serve one million households over the next three years, up from its current base of over 2 lakh subscribers. For urban households that cannot afford the upfront cost of purchasing a water purifier outright, the subscription model offers an alternative route to safe drinking water.
DrinkPrime’s purifiers use IoT technology, which means the devices connect to the internet and transmit data about water quality, filter condition and usage patterns back to the company’s servers. This allows the company to monitor equipment remotely and schedule maintenance before problems arise, rather than waiting for customer complaints.
How DrinkPrime plans to deploy the funding
The company said it will invest in three main areas. First, it plans to strengthen its data and device monitoring capabilities to improve predictive servicing. Second, it will expand its field service teams to ensure faster response times as it grows. Third, it will put money into research and development for new products.
“The funding round will help us continue strengthening our product portfolio and innovation pipeline, so more households can access modern purification technologies,” said Vijender Reddy, co-founder and chief executive of DrinkPrime. “Our mission has always been rooted in water for all, and this capital will help us move closer to that goal by making safe, reliable drinking water more accessible and affordable for urban households.”
Founded in 2016 by Manas Ranjan Hota and Vijender Reddy Muthyala, DrinkPrime was built to address the challenge of accessing safe drinking water in urban India. The subscription model means customers pay a monthly fee rather than purchasing a purifier outright, which can cost several thousand rupees.
Anirudh A. Damani, managing partner at Artha Continuum Fund, said the investment reflected confidence in the company’s financial discipline. “Categories built around essential infrastructure demand both operating discipline and capital efficiency,” Damani said. “What stood out to us was the team’s ability to build a category with strong unit economics while maintaining execution rigour.”
The company has recently expanded its product range to include copper-infused, alkaline and under-the-sink purifiers on subscription. It has also moved into offline retail distribution alongside its direct-to-consumer subscription model.
Sanjay Sunku, chief operating officer at DrinkPrime, said the company would focus on tier-II cities as part of its expansion. “This capital will help us accelerate our growth as we scale DrinkPrime to 20 cities,” Sunku said. “Our focus will be on strengthening our service operations and infrastructure to support this scale while continuing to build technology-led solutions to address India’s drinking water challenges.”
Alignment with national water access goals
Srinivas Seshadri, head of investments at Mirabilis Investment Trust, said the investment aligned with broader efforts to improve water access in India. “India faces a significant challenge around water availability and quality, driven by increasing pressure on natural resources and rapid urbanisation,” Seshadri said.
The company operates under the parent entity Waterwala Labs. DrinkPrime says it uses artificial intelligence to enhance customer service, though it did not provide specific details on how this technology is deployed.
DrinkPrime competes in a market that includes established players such as Eureka Forbes, Kent and Livpure, as well as newer subscription-based services. The company did not disclose its current valuation or provide revenue figures.
Your Questions, Answered
How much funding has DrinkPrime raised?
DrinkPrime has raised ₹20 crore (approximately $2.2 million) in its latest funding round led by Mirabilis Investment Trust and Artha Continuum Fund.
What is DrinkPrime's IoT water purifier subscription model?
DrinkPrime offers water purifiers on a monthly subscription basis rather than outright purchase. The devices connect to the internet to transmit usage and quality data, allowing the company to monitor equipment remotely and schedule maintenance proactively.
How many households does DrinkPrime currently serve?
DrinkPrime currently serves over 2 lakh households across multiple cities in India. The company aims to expand this to one million households within three years.
What will DrinkPrime use the funding for?
The company plans to expand to 20 cities, strengthen its IoT and data capabilities for better device monitoring, grow its field service teams and invest in research and development for new products.
