Indian wellness brand, Vahdam has announced to onboard Sneha Beriwal as new chief marketing officer. In her new role Beriwal will be tasked to shape, drive, and execute Vahdam's marketing strategy.
According to the company, Sneha brings in over 17 years of experience and prior to joining Vahdam, she worked at Aditya Birla Group for 5 years where she started as AVP – Marketing at Aditya Birla Payments Bank, and then became the Head – Brand & Campaigns at Aditya Birla Fashion and Retail Ltd – Pantaloons and in 2022, she served as Joint Vice-President, Marketing at Aditya Birla Health Insurance Company Limited. She has also worked across diverse consumer goods companies that include Nestle, Dabur, Westmill Foods and Novartis.
Sneha will be leading the entire Marketing function at Vahdam India globally and will report to Bala Sarda, founder & CEO of the company. “Sneha has joined Vahdam at an exciting time of growth and brings a tremendous amount of marketing expertise with her. As Chief Marketing Officer, she will be leveraging her capacity for storytelling and brand building to help the company usher in the next level of growth.” said Sarda
“Vahdam has all the ingredients ready for creating a very unique and compelling brand. The vision, the product and the ambition to create something global is a combination that's unique to Vahdam, and that is what has excited me to join Vahdam. I want to use my experience in brand building, storytelling and focusing on the customer and contribute to this growing purpose led organization” said Sneha Beriwal.
The company was founded in 2015, by Bala Sarda with a mission to build a home-grown Indian brand for the world. With direct sourcing from farms & estates across India, in-house manufacturing in their 100,000 sq. ft. BRC Certified state-of-the-art facility, local distribution in key markets like the USA, Canada, Europe, strong customer love and organic endorsements by global celebrities like Oprah Winfrey, Mariah Carey, Martha Stewart & more, the company is executing a unique digital playbook of creating strong & scalable consumer brands globally.
So far the company has raised over 290 crores in funding from marquee funds like IIFL, Sixth Sense Ventures, Fireside Ventures & more. The brand is on track to deliver a revenue of 500 cr over the next 2 years. The company gets 95% of its sales via online channels. It is a Certified Plastic Neutral and Climate Neutral brand and directs 1% of its revenue towards the education of its tea growers' children.