Social media is growing quickly, and people who have a lot of followers on social media are now an important part of these platforms. Social media influencers have a big share of marketing budgets for businesses all over the world, but especially in India. This is because they know how to make entertaining content. Even in 2023, there will be new marketing trends and patterns, but if there is one thing that will only get stronger, it is the power of the influencer marketing industry.
Popular influencers attribute the success to the fact that real conversations are more interesting to people, which is why influencers are such a big part of brand campaigns. Influencers are a popular choice because they have a natural way of talking to their audience and have earned their trust.
“The natural communication style along with the credibility established amongst the audience makes influencers a celebrated option. Affiliate Marketing which is also a great marketing tool is also possible because of the popularity of influencers amongst the wide audience,” said Pushppal Singh Bhatia and Ravneet Kaur from the popular influencer duo – That Couple Though.
People have always been and will always be a business's best asset.
From customers to influencers, the human touch has always been a part of what makes a business feel good, and influencers add to this. Statista says that the influencer marketing industry in India was worth more than Rs 12 billion in 2022. Over the next five years, this is expected to grow at a rate of 25% each year. By 2026, it was thought that the market value of the business would be Rs 28 billion. Not only that, but as of 2022, close to 55 million urban Indians were direct consumers of different types of influencers.
A big reason for this growth is that more and more people are using social media. This has made more people, not just in big cities, but also in Tier 2 and Tier 3 cities, want to make their own content. India, in particular, has seen a lot of growth in this industry, and as a result, there are now influencers who offer high-quality content in niche industries that are unique to them.
Not only that, but as time goes on, people with a lot of influence are becoming more professional and setting clear goals and expectations for their work. This makes the process even easier for everyone. With so much growth in the influencer industry, it's clear that influencer marketing will be a successful career in 2023 and beyond.