January 20, 2021 9:00 pm

Amazon to acquire podcast startup Wondery

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.com Inc has said that it would acquire podcast startup , aiming to beef up non-musical content on its , according to a Reuters report.

Wondery, which houses popular podcasts like “Dirty John”, “Dr Death”, and “Business Wars”, has about 20 million monthly unique listeners, the news agency quoted a Variety report.

Amazon is relatively a late entrant to the booming podcast space, a key area of focus for Spotify technology, which has been investing in big names in an effort to become the Netflix of audio content.

The report also mentioned an earlier Bloomberg News report saying that both Apple Inc and Sony Music Entertainment have held talks about acquiring Wondery.

As per a previous The Wall Street Journal report, the firms were in deal talks, pegging Wondery at a valuation of more than $300 million.

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