TECNO Mobile, a subsidiary of Hong Kong-based Transsion Holdings launched a selfie-centric smartphone “Camon i” — its first under the global flagship Camon series — in India at Rs 8,990. The 5.65-inch HD+ device with 18:9 “Full View” IPS display sports 13MP front camera with dual flash and 13MP rear camera with Quad-LED flash. “The key focus area central to our India strategy for 2018 is ‘Camera-centric’ smartphones line-up enabled with Full View display. ‘Camon i’ will play a vital role in bolstering TECNO’s India growth story,” Lin Qin, Vice President, TRANSSION Holdings, said in a statement.
The device offers a wide angle 80-degree selfies, with screen flash and LED flash. The rear camera with 4X flash is optimised with ‘Night Shot Algorithm’ to make images brighter in low-light conditions. “With Camon series in our portfolio, we are certain that TECNO will soon make it to the Top 5 smartphone brands in India market,” Qin added. It is powered by the MediaTek 6737H quad-core 1.3GHZ processor and includes 3GB RAM and 32GB of inbuilt storage. “Camon i” will be available from the first week of February across 30,000 retail outlets.
“The brand new Camon i has been meticulously designed keeping in mind the needs and wants of a millennial. Our extensive research revealed that Indian youth look for great cameras that can help them shoot at any time of the day, in any light condition. The ‘Magic in any light’ positioning for our Camon i series resonates with this consumer requirement. The Full View display powered by Quad core processor again aligns itself to consumers’ love for large screens and a good processor for high quality mobile browsing experience. We are a product focused company with an aim of being among top five smartphone brands in India by end of 2018. With key launches in every two months, we truly believe that Camon i will provide an unmatched smartphone experience to the consumer, besides keeping them wowed with the price tag that ensures a great value for money proposition,” said Gaurav Tikoo, Senior Vice President Marketing, Transsion India.