Disha Patani to be the new face of Asus India laptops and smartphones campaign

Taiwanese firm ASUS has roped in Bollywood actress Disha Patani as the new brand ambassador for laptops and smartphones.

Must Read

Explained: The evolving nature of cybersecurity threats

Concerns such as hacking and the presence of computer viruses have existed for decades in one form or another. As technology evolved over the years, so did the cybersecurity  threats themselves.

Sapience Analytics signs distribution agreement with Redington

Sapience Analytics and Redington said that they have entered into a distribution agreement where latter will resell the Sapience Vue solution through its network of over 30,000 channel partners, system integrators, and value-added resellers countrywide.

Andhra Pradesh to resurvey and digitise all land records

The push for resurvey and of land records in comes from the success of resurvey done in Thakkellapadu of Jaggayyapeta mandal in Krishna district

Taiwanese firm ASUS has roped in Bollywood actress Disha Patani as the new brand ambassador for laptops and . The M S Dhoni: The Untold Story star would feature in Asus India upcoming campaigns. ASUS portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and . The company aims to use actress popularity to reach out to young people who are the key focus group for laptops and smartphones sales.

“We are so excited to have Disha as our new brand ambassador and welcome her into the ASUS family. Besides her incredible beauty, she stands for modernity, freshness, self-confidence, trendy, elegance and spontaneity. Everything that we convey through our wide product range,” stated Arindam Saha, head marketing, ASUS India.

“Besides, today we are catering to an audience that defines ambitious, forward-moving, non-stop pulse of India and Disha understands the pulse of this audience well. Her vibrant persona, pan-India appeal and her confident attitude makes her the perfect ambassador for our brand. We are confident that Disha’s popularity will further help complement and articulate the future direction of the brand ASUS,” he added.

“I am happy to be associated with a brand which is very young, trendy and enthusiastic, which reflects my personality. I look forward to being part of the ASUS family and its fascinating growth journey in India,” Disha Patani said in a statement.

Asus India says that this year business has grown. Through the year, the consumers have seen ASUS India brands engaging them through interesting digital marketing campaigns. Going forward, Disha shall be seen across ATL, BTL campaigns and also POSM.

ASUS employs more than 17,000 people worldwide and over 5,500 in R&D. It has $13.3 billion of revenue in 2016.

Subscribe to receive the day's headlines from Tech Observer straight in your inbox

Leave a Reply

*The moderation of comments is automated and not cleared manually by techobserver.in. Embedding of any link and use of abusive or unparliamentary language are prohibited.
- Advertisement -

Latest in TECH

Sapience Analytics signs distribution agreement with Redington

Sapience Analytics and Redington said that they have entered into a distribution agreement where latter will resell the Sapience Vue solution through its network of over 30,000 channel partners, system integrators, and value-added resellers countrywide.
- Advertisement -SAP Hana

Related Articles