In the dynamic landscape of Information Technology (IT), budget allocation remains a crucial aspect for companies worldwide. Gartner predicts a 5.1% increase in overall IT budgets, and the IDC forecasts a 5.2% rise in overall IT spending. However, the Veeam 2023 Data Protection Trends report, based on a survey of 4,200 IT professionals, projects an even more substantial growth of 6.5% in data protection budgets globally.
The global data protection market continues to expand, with companies striving to adapt and implement modern data protection strategies. This effort is reflected in the impressive growth of participants in Veeam's research report, which has risen from 3,000 respondents in 2021 to nearly 4,200 in 2023, significantly higher than the typical research sample of 200-400 respondents. This extensive sample allows Veeam to not only understand the global market trends but also to discern the nuances across different countries, regions, and industries.
The 2023 Data Protection Trends report provides a comprehensive overview of various factors driving data protection, the challenges involved, and the strategies employed to address these issues. It covers key areas, such as macro trends in data protection, the impact of cyberattacks and other outages, and the implications of cloud technologies and hybrid cloud environments.
This year's report focuses on seven major trends and topics that affect backup and recovery and data protection.
- Macro Data Protection Trends: These are the broader, overall trends influencing the data protection market on a global scale, which provide insight into future developments.
- Real-World Outages: Analyzing actual outage incidents helps identify vulnerabilities and evaluate the effectiveness of current data protection measures.
- Long-Term and Digital Transformation (DX) Strategies: These are forward-looking strategies that take into account the rapid digitalization of businesses and its impact on data protection.
- Cloud-Powered Solutions: As companies increasingly move their operations to the cloud, this section discusses the role of cloud technology in data protection strategies.
- Container Strategies: Containers provide a highly efficient and effective way to package and run applications. The report explores how these can be secured and protected.
- Cyber & Business Continuity & Disaster Recovery (BC/DR) Strategies: With the increasing threat of cyberattacks, the report discusses strategies for ensuring business continuity and disaster recovery.
- Go-To-Market (GTM) Buyers' Considerations: This aspect covers the factors that consumers should consider when choosing a data protection solution.
With this comprehensive study, Veeam seeks to equip IT professionals with the knowledge they need to keep up with the rapidly evolving landscape of data protection. By examining these key trends and strategies, companies can develop robust data protection plans that can withstand the test of time and technology evolution.
