The first hashtag campaign with the Shopping Cart function on Likee in Bangladesh.
TECNO is always active in the digital marketing area of Bangladesh and happy to try different new things to bring consumers a fresh experience.
This time, with the function of Shopping Cart on Likee, they enable the further possibilities for social engagement, build the close loop of consumer experience from “Interests” to “Purchase”.
With the name #SmileSnapshot, they want to represent the main feature of smile-snapshot on their newly launched Spark 7 Pro, with 48MP Clear Triple AI Camera, capture every dream moment.
Participating in the campaign is easy. Users simply have to imitate a given dance gesture by selected Likee influencers, in their videos with hashtag #SmileSnapshot to the tune of the official music named “TECNO Spark 7 Pro”. TECNO will choose the winners based on the quality and engagements of the videos. The top one will win a Spark 7 Pro mobile, other prizes include Manchester City jerseys, footballs, etc.
While enjoying videos posted by influencers, users will also be able to access the shopping cart function to learn more about the product Spark 7 Pro and will be able to buy it through their mini-site conveniently.
The campaign started on May 11, 2021, and will continue till May 25, 2021.