Narain Karthikeyan, India‘s first Formula 1 driver, has transitioned from the racetrack to entrepreneurship with DriveX, a startup aiming to transform the country’s used two-wheeler market. Speaking to Mohd Ujaley on The Digital India Podcast, Karthikeyan shared insights into the challenges of the industry and how his company is addressing them through technology and policy shifts.
Key takeaways from the conversation:
-
Market challenges: Trust and refurbishment quality remain major hurdles in India’s pre-owned two-wheeler sector. DriveX tackles this with in-house refurbishment centres, warranties and financing options.
-
AI in mobility: Karthikeyan highlighted artificial intelligence’s potential to improve road safety, particularly through connected vehicle systems and advanced driver-assistance technology.
-
Regulatory support: The 2023 Motor Vehicle Act has eased operations for legitimate used-vehicle platforms, aiding DriveX’s expansion.
-
Growth plans: The company, currently operating in Tamil Nadu, Karnataka and Delhi-NCR, aims to expand to 500 retail outlets by 2027 and explore electric vehicle refurbishment.
Karthikeyan also drew parallels between motorsport and entrepreneurship, emphasising agility and team dynamics. Reflecting on India’s sports ecosystem, he acknowledged financial barriers for athletes while noting increased visibility for non-cricket sports.
Listen to the full episode to explore details on mobility innovation, startup challenges and the intersection of technology and transport.
