Dhaka — A senior Supreme Court counsel has sent a legal notice to government organisations and the managing director of Alesha Holdings urging them to cease the marketing of Alesha Card as it violates the country's e-commerce policy and contract law and penal code.
Muhidul Kabir, a Supreme Court counsel said that the legal notice has been set on Saturday to the Secretary of the Ministry of Information, the Managing Director of Alesha Holdings Limited, the Joint Stock Registrar of the Ministry of Commerce (RGSC) and the Secretary-General of e-Cab as defendants.
If no action is taken within four days of receipt of the notification, the notice stated, a writ petition will be filed in the high court seeking legal remedy. According to the notice, no gift voucher is allowed without the consent of Bangladesh Bank under the e-commerce policy.
Alesha Mart, an e-commerce firm has launched a special card — Alesha Card — for its privileged customers. Customers have to pay an extra Tk980 every year to renew the card after subscribing to it for Tk7,980, a requirement that also violates the e-commerce policy, according to the legal notice.
“The card that is being issued to customers in the name of Alesha card is a kind of fraud under our country's contract law and penal code,” said Syed Muhidul Kabir.
“They are attempting to deceive. As a result, a legal notice has been sent. Because such cards cannot be sold without the consent of the Bangladesh Bank. They can't do what they are doing,” he said.
He added that if no action is taken to halt the promotion of Alesha Card during the next four days, a writ petition will be filed in the high court.
