January 19, 2021 12:45 am

We are No. 1 CRM provider, claims Salesforce citing IDC data

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Cloud-based provider claimed that for the sixth consecutive year it has been named the number one provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker.

The company said that it grew overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor in the industry.

“In fact, Salesforce increased its market share in 2018 by more percentage points than the rest of the top 15 CRM vendors combined,” the company asserted.

“Companies of every size and industry are transforming how they operate in the digital age—and those transformations begin and end with the customer,” said Alex Dayon, president and chief strategy officer, Salesforce.

“As the latest IDC Tracker shows, Salesforce’s relentless focus on delivering CRM innovation and customer success has fueled our growth worldwide, and solidified our leadership in the market that we pioneered 20 years ago,” he Dayon said.

The company claimed that in addition to being top CRM provider worldwide, Salesforce is also the number one market share leader for CRM in North America, Western Europe and Asia-Pacific including Japan.

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