Saturday, October 1, 2022
Tech ObserverEnterprise ITBlockchainHPE, Continental to launch blockchain-base data monetization platform for auto industry

HPE, Continental to launch blockchain-base data monetization platform for auto industry

American enterprise technology giant (HPE) is partnering with German automotive manufacturing firm to launch a platform in 2019 that it says will allow manufacturers to share vehicle data for monetization and improving driver safety.

According to company executives, the platform will be based on blockchain technology and it will provide data sovereignty, security, transparency, and efficiency to overcome the barriers of sharing vehicle data. The platform will leverage a decentralized architecture based on blockchain technologies.

Participants, such as car manufacturers will continue storing the data in their own data centers and only share specific data sets upon purchase directly with the buyer. This approach gives data sovereignty to all participants in the ecosystem, while at the same time providing an efficient and secure procedure for monetizing vehicle data, said HPE.

“Sharing vehicle data across vendors can solve some of the toughest traffic problems and improve driver experience by leveraging the power of swarm intelligence,” said Phil Davis, President Hybrid IT, Chief Sales Officer, HPE.

According to HPE, the data-monetization platform will enable car manufacturers and other partners to trade data with each other – either to improve digital services for their customers or to monetize vehicle data.

HPE stressed that data trading is only feasible upon a driver’s consent. Therefore, the platform will integrate a consent management system and provide an easy to use opt-in and opt-out system for drivers. “HPE and Continental take data privacy seriously to be compliant with GDPR and data protection regulations in other countries,” said a statement from the company.

“We are sure that our platform cuts the Gordian knot of data sharing and data privacy,” said Helmut Matschi, Member of the Executive Board, Interior Division, Continental AG. “We invite car manufacturers globally to join our platform and collaboratively shape this quickly growing ecosystem.”

As part of partnership between HPE and Continental, the new platform was jointly designed by HPE Pointnext and Continental’s Interior division. HPE and Continental will provide additional services to facilitate data trading and the integration of vehicle data into car manufacturers’ backend systems and services.

The platform’s interface capability will enable multiple ecosystems – both centralized and decentralized – to interconnect and leverage new ways of data monetization. The platform is compliant with the VDA NEVADA Share & Secure concept which was developed by the German automotive industry to govern the secure transmission and transfer of vehicle generated data to third parties, said the company.

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