January 28, 2021 2:18 am

Adobe head of Digital Experience business Brad Rencher quits

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who has been heading ’s Digital Experience business as an Executive Vice President and General Manager has quit. The software giant in a statement said that Brad will be leaving the company. Meanwhile, Adobe CEO Shantanu Narayen will look after this business until a new leader is identified.

Brad joined Adobe in 2009 as part of the company’s acquisition of Omniture and has been at the helm of the Digital Experience business. Under his leadership, Adobe’s focus and market share in marketing technology and content management has significantly increased.

The key product – – helps businesses in bringing together all of marketing tech in a single place, so companies can manage their content and deliver email campaigns to automate ad buying and measure success.

The company said that Narayen will create a broad new organization that includes product, sales, marketing, services and support and will oversee this newly aligned business until a new leader is identified. Rencher will stay on as a special advisor to ensure a smooth transition.

Brad is leaving at a time when Adobe bets on Adobe Experience Cloud has grown like never before. Recently it acquired Marketo, a B2B marketing, and Magento, an in e-commerce firms to bolster its Experience Cloud.

“Brad has had a tremendous impact at Adobe, helping establish our vision for digital marketing as well as driving our growth and leadership in the broader digital experience category,” said Shantanu Narayen, president and CEO, Adobe. “I have valued my partnership with Brad over the past decade, thank him for his tremendous contributions and wish him every success.”

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