Apple and Salesforce have signed a strategic partnership to offer business customers a CRM capability on company’s iOS platform.
Apple and Salesforce have signed a strategic partnership to offer business customers a CRM capability on company’s iOS platform. (Photo: Agency)

and have signed a strategic partnership to offer business customers a CRM capability on company’s iOS platform. With the announcement, the American CRM firm is now redesigning its app to embrace the native mobile platform with new features on iOS. The companies will also provide tools and resources to developers to build their own native apps with a new Mobile SDK for iOS, and a new iOS App Development course on Trailhead, ’s free, web-based learning platform, said a statement.

The initial focus areas of this strategic partnership include – native Salesforce iOS apps for business, Salesforce developers on iOS and developer learning programme. Salesforce, working with Apple, will redesign the Salesforce Mobile App for iOS users. Salesforce will also introduce its Trailhead Mobile App first on iOS. The partners will also deliver iOS apps for industries and small business that will serve their specific customer needs.

Also, the Apple and Salesforce are developing the Salesforce Mobile SDK that is optimized for the modern programming language, said the company. The native SDK will enable businesses and developers to build and deploy apps for iPhone and iPad on the Salesforce Lightning Platform.

In addition, to support developer learning and career growth, Apple is launching a new Get Started with iOS App Development Trail that will teach anyone how to build native iOS apps in Xcode with Swift, said the company.

“With the powerful combination of iPhone, iPad and iOS — the best hardware and software for business — together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world,” stated Tim Cook, Apple’s CEO.

“Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future,” said Marc Benioff, Chairman and co-CEO, Salesforce.

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