Samsung turns Bangalore iconic Opera House on Brigade Road into its display hub for VR, AI and IoT products

Samsung Electronics said that it has launched one of the world’s largest mobile experience centre in Bengaluru.

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Electronics said that it has launched one of the world’s largest mobile experience centre in . The iconic Opera House on Brigade Road, which will be now home to the company’s largest mobile experience centre. Opera House will bring together technology, lifestyle and innovation to offer people unique experiences, said the company.

The company informed that Samsung Opera House will showcase a differentiated product based on Virtual Reality (VR), Artificial Intelligence (AI) and the Internet of Things (IoT). The visitors will be able to enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements. One can slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride.

Consumers can also pre-book the Centre’s home theatre zone for watching movies and shows with their families, said the company. “Samsung Opera House is aimed at becoming the innovations, lifestyle, entertainment and culture hub of Bengaluru with events being organized around fitness, photography, gaming, music, movies, food, stand-up comedy, technology and startups at the sprawling plaza area, round the year,” said South Korean firm.

The 33,000 sq ft standalone property, which during the British era hosted plays and Operas, has been restored over two years and its facade continues to don its magnificent original look and feel. On the inside, a modern experiential space has been developed with extensive use of modern technology.

Samsung will showcase its full lineup of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and Family Hub Refrigerators. The Home Appliance zone will have a kitchen set up where a chef will provide live cooking demonstrations using Samsung smart ovens.

The 33,000 sq ft standalone property, which during the British era hosted plays and Operas, has been restored over two years
The 33,000 sq ft standalone property, which during the British era hosted plays and Operas, has been restored over two years. (Photo: File)

Samsung will have the display of accessories, including cases, covers and power banks, on a 24-feet wall at its largest mobile experience centre in the world. Here, consumers will be offered unique customization options for accessories such as installation of military strength skins for screen protection and 360 degree body protection. They can also get laser engraving done of any design or content on the mobile covers they choose from. There will also be a range of Harman Kardon, JBL and Samsung audio products to choose from.

Samsung Opera House will also have a fully functional customer service center and is equipped with high-speed public wi-fi.

“Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand, touch, feel and create. This is what Samsung Opera House is about. We have curated never seen before experiences that will excite people of all age groups alike. Opera House will also organize workshops, activities and events, bringing together Samsung’s innovations with people’s passions. We are proud of the transformation that this place has seen,” HC Hong, President & CEO, Samsung SouthWest Asia, said.

Bangalore iconic Opera House on Brigade Road
Bangalore iconic Opera House on Brigade Road. (Photo: File)

In India, Samsung has two manufacturing facilities, five R&D centres and one design centre. Samsung’s first R&D centre was set up in 1996 in Bengaluru. Today Samsung R&D Institute, Bengaluru (SRI-B) is the company’s biggest R&D centre in the world, outside Korea. SRI-B has been contributing to global products as well as local innovations under Samsung’s ‘Make for India’ initiative.

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