awareness level in India is increasing like never before: Salesforce

As many as 78% of Indian enterprises are aware of the technology and 65% of them have a positive outlook of AI, said a report from Salesforce.

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The awareness level of artificial intelligence () among India enterprises are increasing like never before. According to a recent survey, as many as 78% of them are aware of the technology and 65% of them have a positive outlook of AI. Citing a commissioned survey, the American CRM firm said that most Indians surveyed (64%) also feel AI will transform the employee space, by providing freedom to work, creating interesting jobs, and many see AI as a way to make society smarter (60%) and life more convenient (58%).

The company asserted that there was a clear correlation between understanding and outlook. As AI permeates the enterprise, it is undoubtedly altering consumer spaces and preferences where respondents who reported a higher level of understanding of AI (78%) were statistically more likely to have a positive outlook towards AI products and services. 54% think the more they understand and are made aware of AI, the more they will trust it. And, with 65% of respondents feeling positive about AI, it’s now the role of businesses to demystify AI for consumers encouraging adoption and educating customers on its benefits.

“Artificial Intelligence (AI) is coming of age. As businesses continue to find new ways to innovate with AI technologies, awareness and education on its benefits for consumers will become increasingly important. By leveraging AI across businesses, we have the opportunity to amplify our human intelligence, connect to our consumers and impact societies like never before,” says Sunil Jose, senior area Vice-President and Country Leader, Salesforce India.

64% of Indians are confident that new jobs will emerge from AI, giving them the opportunity to do better and more interesting jobs. Upskilling will be crucial and 56% of Indians are ready to upskill and make themselves relevant for jobs of the future, said report.

In addition to overall AI awareness, the study explores the real-world applications of AI including robo advisors, content recommendations, chatbots, product recommendations, and voice assistants.

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