Hinduja Global Solutions (HGS) said that its UK Subsidiary has entered into an agreement to acquire 57 percent equity stake in Element Solutions LLC, USA, a digital consulting services company, for a consideration of US$ 5 million. The transaction is expected to close in the next 15 days.
Element Solutions provides digital strategy and solutions in customer digital experience, data-driven marketing and cloud managed services areas. With over 160 digital engagements, the company supports more than 35 top Fortune 500 brands, primarily in the healthcare, manufacturing and retail industries.
The modern customer lifecycle has two broad areas: Buy-side – comprising of market and sell segments and the Own-side – comprising of support and serve segments. HGS has traditionally been focused on the Own-side but started to cater to the Buy-side in the last couple of years. The acquisition of Element will help HGS Interactive (HGSi), HGS’ digital services division, to strengthen its Buy-side portfolio by adding new capabilities and expertise in customer digital experience and digital marketing. It will also bring together a complementary client base across sectors and add significant onshore presence for HGSi, said Indian firm.
Post-acquisition, HGS will add over 75 employees comprising thinkers, digital marketers, user-centric designers, software engineers and developers, of whom 33 are in the US and the rest in India.
“As part of our strategy to drive digital-led transformation for clients, HGS has been investing significantly in technology and solutions to reimagine customer experiences. The investment in Element Solutions expands on this strategy and helps position us as an end-to-end digital transformational leader who can impact the entire customer lifecycle for brands,” said Partha DeSarkar, Chief Executive Officer, HGS. “I am pleased to welcome the talented team of Element to the HGS family and look forward to leveraging their expertise to drive higher value.”
“The partnership with HGS will help us deliver better on our brand promise of ‘Creating Digital Experiences that transform traditional businesses to digital innovators’ at scale. We are excited about the opportunities ahead and are committed to working with our clients to drive impact,” said Venkatesh Korla, Founder & CEO, Element Solutions.