Sales of smartphone, smart TV and No Cost EMI dominated the festival sales at Amazon.in. The e-commerce portal which hosted its Great Indian Sales in three slots this year from September 21 to 24, October 4 to 8 and October 14 to 17 attracted millions of customers, said Amazon India.
According to Indian arm of US-based firm, the sales were primarily dominated by smartphone. The sale of smartphone grew five times higher compared to last year. The growth was led by Apple, Samsung, Xiomi, Lenovo, Moto and OnePlus. Apple witness 12x growth followed by Samsung (11x), Xiaomi (10x) and Lenovo (8x), Moto (6.5x) and OnePlus (6x). Interestingly, more than 60% of the customers who bought a OnePlus 5 smartphone opted for the exchange program.
TV sales too witness 16 times higher growth. It was led by BPL (50x), TCL (40x), Panasonic (30x), Sanyo (25x). Amazon.in said that Smart TVs continue to grow at a rapid pace and saw 26x growth. One in every 4 TVs sold during the Great Indian Festival was a Smart TV. BPL was the top selling brand of Smart TVs on the back of its recently launched ‘Stellar’ series of Smart TVs.
On the other hand, large appliance was not far behind, their sales spiked 10 times this Diwali season. It was led by washing machines and refrigerators. Leading brands like LG, Bosch, BPL, Samsung and Whirlpool saw an average growth of 10 times higher since Diwali 2016.
Amazon.in data also indicate that people are opting more for No Cost EMI. No Cost EMI saw significant traction, contributing to 70% of customer EMI transactions during the sales period. In general, the purchase value through EMI grew 9 times during the Great Indian Festival.
According to an IMRB study, Amazon.in had more transacting customers than any other online destination. The study also shows that Amazon.in had the higher number of customers as well as the maximum number of orders placed through the festive season.
“More customers shopped on Amazon.in than anywhere else with orders received from 99.7% of India’s pin codes. Customers shopped across mobile phones, TVs, large appliances, home décor, furniture, sports equipment and everyday essentials, making the Great Indian Festival the biggest shopping event for Amazon.in in history.” said Amit Agarwal, SVP & Country Head, Amazon India.
Amazon.in said that it has partnered with hundreds of leading brands and over 225,000 sellers to sell on its platform. The company also expanded fulfilment footprint with 41 centres in 13 states offering a storage capacity of 13 million cubic feet and set up close to 150 delivery stations and 350 service partners.