Limesh Parekh

Most business leaders complain about the finicky and unfaithful nature of customers today. This is often because they fail to notice how the landscape has changed. Customers no longer crave just service; they crave an experience.

One simple feature can turn Gmail into a task manager for you. That feature is Gmail Snooze. Google introduced it in their email service in 2018. Here’s how it works.

CRM tools are used by wealth management companies to capture the data of their clients. Their intelligent algorithms empower wealth managers to draw accurate analyses and take educated decisions quickly

In the field of CRM, there are two vital areas where AI will significantly impact the evolution of Business Processes.

In-depth, swift and accurate data from CRM can enable businesses to make decisions faster, and shorten the customer buying cycle.

The Hospitality segment is perceived to be among the most benefited by the use of CRM. However, when observed closely, CRM is yet to be utilised up to its full potential.

Often CRM is looked upon as a viable tool for larger businesses and enterprises while SME’s and Start-ups often view it as a considerable investment.

With CRM becoming an essential business practice, the days when vital customer and company data was stocked up securely in a cabinet under lock and key is gone.

Being perceived now as an essential standard business procedure, CRM in 2018 can get a grand transformation.

Understanding tech terms, which can easily be confused as each other, is vital as Augmented, Virtual, Mixed reality and artificial intelligence technologies are set to play a key role in transforming our day to day functions and experiences.