Atmanirbhar Bharat: Lava unveils customisable smartphone series developed in India

In a bid to give a push to Prime Minister’s Atmanirbhar Bharat scheme, Indian smartphone maker Lava Mobiles has unveiled the world’s first customisable smartphone series ‘MyZ’ that allows customers to choose components like camera, memory, storage capacity and colour on their own.

There are 66 such combinations available on the company’s website.

The company, along with this, has also launched a range of budget smartphones under Rs 10,000 under the Lava Z series — Z2, Z4 and Z6 – that will be available for purchase from January 11 across online and offline channels.

Advertisement

‹

EVENT

Digital Senate

Digital Senate is a premier conference uniting government leaders, technologists and innovators to share ideas, success stories and strategies on digital governance, public sector transformation, cybersecurity and emerging technologies in India.

📅 Thu, 30 Jul 2026

📍 New Delhi

Register Now →

EVENT

CIO Prism

CIO Prism unites forward-thinking technology leaders to exchange transformative insights, shape digital strategies, and foster innovation, empowering enterprises to excel in an era of rapid technological change.

📅 Fri, 18 Sep 2026

📍 Goa

Register Now →

›

Lava Mobiles has launched the first phone Lava Z1 that has been designed by its engineers in India. Priced at Rs 5,499, the device comes with 2GB RAM and Corning Gorilla Glass 3 protection with a military-grade certification.

The smartphone is powered by MediaTek A20 Helio Processor and enhanced with software optimisation and will be available for purchase from January 26.

The other smartphones — Lava Z2, Lava Z4, and Lava Z6 cost Rs 6,999; Rs 8,999 and Rs 9,999, respectively.

Lava is one of the 16 companies that qualified for the production linked incentive (PLI) scheme of the government.