Data Analytics firm SAS has signed a global agreement with IT distribution and services company TD SYNNEX, marking a strategic expansion into various geographies.
As part of the agreement, Tech Data, a subsidiary of TD SYNNEX, will become the regional distributor for SAS solutions in countries such as Singapore, Malaysia, Thailand, Australia, New Zealand, Indonesia, Vietnam, Japan, South Korea, India, and the Philippines.
“Embracing distribution and elevating our partnerships through indirect channels is an important part of our growth strategy,” said John Carey, Vice President of Global Channels, SAS.
“Our new agreement with Tech Data will help us improve scalability, reach untapped markets, and deliver results for our customers alongside our valued SAS partners,” he added.
Tech Data said its role in this partnership involves significant investments in emerging technologies like data, artificial intelligence (AI), and the Internet of Things (IoT). “These investments aim to provide partners with access to expertise, aggregated solutions, and business enablement tools, all designed to promote data-driven outcomes.”
The company said that SAS’s comprehensive partner ecosystem, industry-specific offerings, and ongoing innovation are expected to align well with Tech Data’s extensive operational reach, especially in sectors like financial services and government.
Tech Data also said it has developed 14 pre-bundled solutions. These solutions are expected to facilitate faster deployment, increased agility, and accelerated digital transformation rates for customers.
“Tech Data is dedicated to equipping our partners with resources that unleash the potential of the IT ecosystem and harness data to drive intelligence,” said Bennett Wong, Vice President of MDC (Modern Data Centre) & Analytics, Tech Data Asia Pacific and Japan.
“We are delighted to support SAS’ growth through our global reach in the channel while empowering our partners to adopt their cutting-edge AI and analytics capabilities,” said Wong.
“This reflects our dedication to serving as the go-to destination for AI solutions within the technology business partner ecosystem.”
