HealthPlix bets on multi-channel strategy, plans to roll out 3-4 new products by early 2022

B2B health-tech startup HealthPlix that offers SaaS platform for doctors said that it has crossed over 10,000 monthly active users (MAU). The company attributes success to the pandemic fuelled multi-channel strategy and its agile proprietary digital tools that empower doctors.

The company said that the total number of new patients added and the corresponding prescriptions written by doctors through its platform have grown by 2X over last year. The rapid progress in 2021 comes at a time when doctors in India have shown a significant inclination towards the digitization of healthcare practice.

“With the new multi-channel strategy we are getting a step closer to the doctor and engaging with them at multiple touch points. Being a doctor first company, we have differentiated ourselves from other platforms by putting our doctor users at the centre of our growth strategy,” said Sandeep Gudibanda, CEO, HealthPlix Technologies.

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“We have served more than 1.2% of the patient population in India and stay committed to digitizing healthcare for Bharat. Moving forward, HealthPlix is well-positioned to release 3-4 new products for doctors by early 2022,” he said.

The company asserted that its focus on multi-channel strategy has led to a significant jump in power users, platform stickiness, and doctor productivity — on an average 20 per cent increase in patient footfall.

Power users are doctors who have shown a very high engagement rate with the HealthPlix platform with per doctor daily usage of over 3 hours. Since its inception, 1.6 crore unique patients have been treated through the company’s platform by doctors practising in more than 15 specialties.

The startup claimed that its AI-powered EMR is now more dispersed than ever with its network reaching even the remotest areas like Bihpuria in Assam. As part of its ongoing investments in new product developments, the company also plans to roll out 3-4 more products by early 2022.

The company has received funding from leading investors such as Lightspeed Venture Partners, JSW Ventures, Kalaari Capital, and Chiratae Ventures, to name a few. In their latest round of funding, HealthPlix raised $13.5 million as part of Series B funding, which was led by Lightspeed Ventures and joined by existing investors.