ZoomInfo acquires AI-powered conversational marketing firm Insent

ZoomInfo said that it has acquired conversational marketing firm Insent. The latter platform is used for identifying website visitors in real-time using artificial intelligence and advanced lead routing capabilitiesies. The financial terms of the deal were not disclosed.

The acquisition is not expected to have a material impact on the full year 2021 financial results for ZoomInfo, said the company. Arjun Pillai, Insent’s co-founder and CEO will join ZoomInfo as Senior Vice President of Strategic Growth. Founded in 2018, Insent is based in Seattle, Washington, and has offices in Canada and India.

This acquisition will enable ZoomInfo to offer chat at scale to its customers. The combination of ZoomInfo’s business-to-business intelligence paired with Insent’s AI-driven routing capabilities will provide personalized experiences to users. The combined new solution will be available in the third quarter to new and existing customers as ZoomInfo Chat, said the company.

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“The acquisition of Insent will combine chat with ZoomInfo’s dynamic IP-to-company graph and insights. Marketers will be able to instantly identify previously anonymous companies that are on their websites, route prospects to the right account owners, and arm them with ZoomInfo’s key intelligence about their buyers. As a result, they’ll initiate real-time conversations that can yield significant conversions,” said Henry Schuck, ZoomInfo Founder and CEO.

Once integrated, Insent’s chatbot technology as ZoomInfo Chat will allow teams to conversationalize the buying experience. Teams can accelerate the sales process by identifying, routing, and connecting prospects to the right account owners in real-time.

Teams will be able to easily engage with visitors by using Insent’s existing integrations within their customer relationship management platforms, marketing automation systems, and collaboration software. 

“ZoomInfo and Insent will help shape the future of chat by allowing teams to have data-centric, intelligent conversations that can expedite sales cycles,” said Insent’s Co-Founder Arjun Pillai.