Tencent Video said that its paid subscriptions reached 62.59 million as of the end of February 2018. Earlier in September 2017, company has announced that it achieved 43 million paid subscriptions, making it one of the leading online video platform in China. Tencent Video said its average mobile daily active users (DAU) of 137 million on mobile devices in the fourth quarter of 2017.
According to iResearch, an online audience measurement and consumer insights in China, its mVideoTracker data showed that Tencent covered 790 million units of video streaming devices in January 2018, nearly 100 million units more than the second player.
According to App Annie, Tencent Video ranked the 6th in China’s iOS top grossing chart in 2017. It ranked the 3rd in the fourth quarter of 2017, following two games apps (Honor of Kings and Fantasy Westward Journey) and was the No.1 in the video category.
In terms of content, according to Vlinkage, a professional video and new media data monitoring company in China, Tencent Video achieved the lead in the industry, covering 80% of the top 20 most popular TV drama series in China.
In terms of brand recognition, according to the 2017 Video Industry Competitiveness Tracking Survey done by Gisi, a third party market research organization, Tencent Video ranked top with 44% of top of mind brand, far surpassing the second brand by 17 percentage points, which reflected the significant success of Tencent Video in brand recognition.
Tencent said that the popular TV drama series, especially the self-commissioned content, have delivered outstanding performance, such as The Nothing Gold Can Stay, the Candle in the Tomb series, Country Love Story series, The Eternal Love, A Love So Beautiful, have further strengthened subscribers’ stickiness and have driven rapid growth in subscription. Other successful programs, such as The Coming One, a self-commissioned variety show), animation series including The Glory, and Fights Break Sphere, and The Blue Planet II (a BBC documentary), have also contributed to the rapid growth in subscription , enriching the viewing experience of Tencent’s subscribers.
“Tencent is the first video platform which supports Dolby vision in China and we have developed various privileges for subscribers including quick time play, reserved cache, blue-ray display and interactive bullet screen. We are dedicated in providing users not only privileges on content and entertainment, but also lively and enjoyable viewing experience,” said Thirty Sun, Vice President of Tencent and CEO of Tencent Penguin Pictures.
