Top techie Nitin Mittal is set to lead technology and data operations at Zee Entertainment Enterprises (ZEE). The company on Tuesday announced Mittal appointment as new President – Technology & Data. According to the company, in his new role, Mittal will lead the technology and data teams and will be responsible for strategic initiatives in Tech, Data, Artificial Intelligence (AI) & Machine Learning (ML), and Digital to support ZEE 4.0 transformation.
The technology expert, Mittal is also likely to lead the engineering team and work with Amit Goenka, President – Digital Businesses & Platforms, to enhance the customer experience across ZEE5 and support the growth plans of the OTT Platform in India and across the world, the company statement said. Mittal will report to Punit Goenka, MD and CEO, ZEE.
Mittal with over 20 years of experience has worked with many top tech companies including the National Payments Corporation of India (NPCI). He was also part of the technology team that worked to build the Unified Payments Interface (UPI) framework for the country. He was also part of the team working with the Unique Identification Authority of India (UIDAI).
On joining ZEE, Nitin Mittal said, “I am excited to be a part of ZEE as it charts a hyper-scale growth trajectory by leveraging its strength in content and building advanced technology-led entertainment platforms. My job at ZEE is to worry about technology in the future. If you want to have a great future you have to start thinking about it in the present because when the future's here, you won't have the time (Brockman 2003).”
Prior to joining ZEE, Mittal was Founder, CEO and Board Member for SOLV. The techie is said to be an expert in delivering large scale data solutions, setting up global shared service centres, incubating global practices for business model reboot using data analytics, Big Data technologies and new business architecture.
In his previous assignments, Mittal has worked with Standard Chartered, IBM, TESCO, BNY Mellon, Wipro, and the Future Group.
“We have taken concerted efforts and reworked our digital strategy in order to build robust digital assets to enhance the user experience. We are taking concrete steps to further upgrade our technological capabilities, and I am sure with Mittal's expertise, we will enhance the value proposition of our digital products to create consumer delight. I wish him all the very best and welcome him to ZEE 4.0,” Punit Goenka, MD and CEO, ZEE, said.