Oyo has completed its acquisition of G6 Hospitality, the parent company of Motel 6 and Studio 6 brands, from Blackstone Real Estate for $525 million.
This transaction adds approximately 1,500 franchised hotels across the United States and Canada to company’s portfolio, enhancing its presence in the North American market.
The affordable hotel chain plans to expand the Motel 6 and Studio 6 brands by adding over 150 hotels in 2025, focusing on technology integration, property upgrades, and market expansion.
As part of the integration, Oyo has appointed Sonal Sinha as CEO of G6 Hospitality, with Tina Burnett continuing as Chief Development Officer. Several other leadership positions have been filled to drive growth and operational efficiency.
“This acquisition represents a transformative moment for OYO’s global operations. We could see this will be a value accretive acquisition due to their strong brand franchise in the US, potential for growth and synergies. Through the acquisition process and the conclusion, that belief is further strengthened,” said Ankit Tandon, Global CBO & Head of M&A – Oyo.
Ritesh Agarwal-led firm intends to implement technological advancements to enhance guest experience and operational efficiency, including improvements to mobile and web booking platforms and dynamic pricing capabilities.
The company also plans to develop a broader network of distribution partners beyond traditional online travel agencies, while strengthening direct booking channels and corporate booking demand.
The company has stated that all existing franchise agreements, including exclusivity rights, will be honoured, and current franchise success teams will continue their operations without disruption.
This acquisition is part of Oyo’s strategy to strengthen its international presence and leverage its technology and operational expertise across diverse markets.
“Our success in Europe, where we nearly tripled EBITDA through strategic synergies for our vacation homes business, has given us a clear roadmap for value creation,” said Tandon.
