Global pioneer in motion picture and television producer, Walt Disney Company has announced to reinvent storytelling on the back of technology ‘for the next 100 years.' According to Disney, its vision for the metaverse is ‘next-generation storytelling.'
The company plans to use data gleaned from theme park visits and consumers' streaming habits to deliver personalized entertainment experiences, including from the company's Marvel and Lucasfilm studios.
Disney chief executive Bob Chapek recently said that, ‘Disney is absolutely a lifestyle.' The company has dived deep to understand how the next-gen storytelling will be like.
This includes leveraging what is out in the open and what is uniquely improvising.
As per reports entertainment and technology companies rushed to secure a position in the metaverse after Meta Platforms Inc CEO Mark Zuckerberg announced the future of his company would be devoted to creating a robust, three-dimensional, persisitent environment where users' digital avatars would work, hang out and pursue their hobbies.
Well ahead of Meta's announcement, Chapek, who oversaw the parks division before taking over the top job in 2020, has spent years preparing how to extend the theme park experience to people who will never visit one of the company's six theme parks globally.
Recently Disney started laying the groundwork in earnest to explore new forms of storytelling over the past year, as it appointed veteran media and tech executive, Mike White, to oversee the newly created Next Generation Storytelling and Consumer Experiences unit.
Disney has been brainstorming ideas for using augmented reality and other technologies to bring a new dimension to storytelling.
The company also launched an eight-minute augmented reality film that premiered this week on Disney+.