HVS and ANAROCK join forces to tap into India’s $210 bn hospitality market
Partnership to boost HVS India’s annual turnover by up to 75%. (Photo: ANAROCK)

Real estate services firm ANAROCK Property Consultants has partnered with News York-based hospitality sector consultant . Under this partnership, the combined entity ANAROCK will focus on brokerage, feasibility studies, operator searches, appraisals, executive search and other hospitality sector consulting and advisory services throughout South Asia.

The ANAROCK Property Consultants Chairman Anuj Puri has been appointed as Chairman of HVS ANAROCK. According to a statement, the firm is in the process of appointing a CEO who will report to the Chairman. Shobhit Agarwal, MD & CEO - ANAROCK Capital, will head the transactions vertical at HVS ANAROCK.

"We are very excited to partner with ANAROCK as we share a strong professional and cultural fit. Together we foresee rapid expansion in the region and will be able to tap into more resources to serve our clients better than ever. India has always been an exciting market for us, and we are targeting a concentric outward growth into the hottest South Asian markets from here. HVS India has had more than two decades of exposure in the country, and we anticipate the partnership will leverage ANAROCK's proprietary real estate funding platform to increase HVS India’s revenues by up to 75% over the next two years," said Stephen Rushmore Jr, President & CEO - HVS.

Puri confirmed that ANAROCK is in the process of expansion in terms of geographies and business verticals, and the launch of HVS ANAROCK dovetails. "HVS is the leading global hospitality player, and we have aligned our synergies to tap into this market in India and beyond,” he said. “Tourism in India is growing by over 15% annually, and the launch of HVS ANAROCK coincides with some of the most exciting times for the Indian hospitality industry.”

"There is a huge number of funding, divestment and acquisition deals to be tapped into, and HVS ANAROCK already has excellent relationships with India's leading hospitality operators,” he said. “Over the past four years, India has seen some 4-5 major hospitality-related deals annually, with leading private equity players being active participants on the funding side."

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