Chinese smartphone maker Oppo has launched its latest Reno 12 series in India. The new series, which includes the Reno 12 5G and Reno 12 Pro 5G, promises a blend of cutting-edge AI features, robust durability, and sleek aesthetics, said a senior executive.
While speaking at the launch event, Oppo Head of Product Strategy Peter Lee emphasised the company’s goal to “make AI accessible to everyone”, including on entry-level smartphones, by minimising system resource usage.
While highlighting the company’s significant investment in AI, with a dedicated team and over 5,000 AI-related patents globally, Lee emphasised Oppo’s strategy to enhance user experience through advanced and user-friendly AI services.
The Reno 12 series introduces several AI-driven features aimed at simplifying everyday tasks and improving productivity. Key highlights include the AI Eraser 2.0, which allows users to remove unwanted elements from photos with a single click, and AI Studio, enabling the creation of digital avatars and artistic portraits from a single photo.
Other features such as AI Clear Face and AI Best Face enhance group photos by restoring high-resolution details and correcting issues like blinked eyes.
The Reno 12 Pro includes a 50MP main camera with Sony LYT-600 sensor, a 50MP telephoto lens, and an 8MP ultra-wide-angle shooter. The standard Reno 12 has a 50MP primary sensor, an 8MP ultra-wide lens, and a 2MP macro camera.
Beyond photography, the new series aims to boost productivity with features like AI Recording Summary and AI Writer, which help users extract and organise information from voice recordings. AI Clear Voice, AI LinkBoost, BeaconLink, and Smart Charging are additional features designed to enhance device efficiency and user convenience.
Under the hood, the Reno 12 and Reno 12 Pro boast a 6.7-inch FHD+ AMOLED display with a 120Hz refresh rate, providing vibrant and smooth visuals. The smartphone features a futuristic fluid design with a high-strength alloy framework, providing enhanced protection against drops, pressure, and water.
Both models are powered by the MediaTek Dimensity 7300-Energy SoC, ensuring high performance and power efficiency. The devices are equipped with a 5,000mAh battery and support 80W SUPERVOOC fast charging, capable of charging from 0 to 100 percent in just 46 minutes.
The Reno 12 series also introduces the BeaconLink technology, which enables seamless one-to-one voice calls over Bluetooth during network outages, functioning much like a walkie-talkie in no-network environments.
Talking about the future trends in the smartphone market, Lee said that AI, durability, and security would be key focuses. He also mentioned Oppo’s plans to introduce Generative AI features across its entire lineup by the end of 2024, aiming to enhance user experiences in entertainment and everyday tasks.
The Reno 12 Pro 5G comes in two versions: Rs 36,999 for the 12GB/256GB model and Rs 40,999 for the 12GB/512GB model. The Reno 12 5G, priced at Rs 32,999, includes 8GB RAM and 256GB storage.
The Reno 12 Pro 5G will be available from July 18, and the Reno 12 5G from July 25, on the Oppo e-Store, Flipkart, and mainline retail outlets.
