Amazon to acquire podcast startup Wondery

Amazon.com Inc has said that it would acquire podcast startup Wondery, aiming to beef up non-musical content on its Amazon Music app, according to a Reuters report.

Wondery, which houses popular podcasts like “Dirty John”, “Dr Death”, and “Business Wars”, has about 20 million monthly unique listeners, the news agency quoted a Variety report.

Amazon is relatively a late entrant to the booming podcast space, a key area of focus for Spotify technology, which has been investing in big names in an effort to become the Netflix of audio content.

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The report also mentioned an earlier Bloomberg News report saying that both Apple Inc and Sony Music Entertainment have held talks about acquiring Wondery.

As per a previous The Wall Street Journal report, the firms were in deal talks, pegging Wondery at a valuation of more than $300 million.