Chinese smartphone major Realme has announced the appointment of Francis Wong, former CMO of Realme Europe and india, as CEO of Realme Europe. According to the company, Under the new designation, Francis will lead the product, marketing, and sales functions in the Europe market and will superhead the brand presence and operations in the Europe region.

“The development reaffirms realme's vision to penetrate deeper into the promising smartphone industry in Europe and globally, aided by cutting-edge technology, innovative products, and superior servicing,” Realme said.

In his new role, Francis Wong will be fully responsible for realme's business operation in Europe, reporting directly to Madhav Sheth, President of realme International Business Group. During his tenure as CMO of Realme Europe and India, he led the market strategy for the brand in both markets, making it the fastest-growing smartphone brand in these regions.

Being one of the core founding members of Realme, Wong's supervision and leadership helped realme emerge as the TOP 3 smartphone brand in India and TOP 4 smartphone brand in Europe.

Speaking on his new role Francis Wong, said “It's a rewarding journey to witness realme teams grow from scratch. Now we are ready to embark on concentrating and cultivating the European market; with a focus on leap-forward technology and trendsetting designs, we strive to deliver the next level smartphone & AIOT experience and make our brand a real name.”