Dhaka: The ‘Live from Hilsha Bari' campaign has been launched to bring the hilsha fish caught by the fishermen of the Chandpur river area to the buyers, focusing on the current hilsha season.
Through this campaign, various e-commerce companies will collect hilsha from about 1000 fishermen of Chandpur district and deliver it to the buyers of Dhaka.
Consumers in Dhaka will be able to buy hilsha through the shop's website and app. Apart from one shop, private-sector e-commerce sites Chaldal.com, Evaly, Parmida, Khas Foods will also be available for the campaign.
The campaign partners include e-Cab and the Women and Entrepreneurs Platform. On Saturday, A2i's shop and Chandpur district administration organized an introductory meeting on the campaign.
The meeting was attended by NM Ziaul Alam, Senior Secretary, ICT Department, Abdul Mannan, Project Director, A2i, Joint-Project Director, A2i and Joint Secretary (e-Governance Branch), Cabinet Department. Dewan Muhammad Humayun Kabir. Chandpur District Deputy Commissioner and District Magistrate Anjana Khan Majlish presided over the meeting.
It was informed at the meeting that several strides have been taken to conserve hilsha and protect mother hilsha to increase the production of hilsha in Chandpur, the home of hilsha. About 70 km area of Meghna river has been declared as a sanctuary. In these areas, in March and April, a program was observed to stop the killing of Jatka.
The speakers said regular raids were conducted in collaboration with the district magistrate, district police, and coastguard members to protect the mother of his fish.
The district fisheries department of Chandpur is conducting various researches to increase the production of hilsha fish.
There is also a branding museum in the deputy commissioner's office on district branding. They are getting to know about the district by visiting this museum which is open for visitors.