Instagram unveils Shop feature to push ad revenues from global brands

Social media giant Instagram has announced plans to launch advertising on its Shop feature globally. The Facebook-owned app has said that the new model is in line with its plan to rake in more revenues. The new feature is also likely to help the platform earn more money from brands hoping to reach a new customer base.

According to the company, the new Instagram Shop is a tab on the photo and video sharing app that lets users browse items such as clothes and beauty products and in some cases purchase the items directly within the Instagram app.

Users can easily click on an Instagram Shop ad to view more details about the product, browse additional items from the brand or save the product to a wishlist.

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The company has already started testing the new ads feature with a few select advertisers, but the feature is now open to brands globally wherever Instagram Shop is available.