In a move to better user experience, South Korean tech giant Samsung has announced to change its policy regarding advertisements in its stock apps. The tech company plans to stop all advertisements for Weather, Pay, and Theme.
The company in a statement divulged that it will stop showing ads in its proprietary apps by the end of this year. The statement from the company read, “Samsung has made a decision to cease the advertisement on proprietary apps including Samsung Weather, Samsung Pay, and Samsung Theme. The update will be ready later this year.”
The company asserted that it would like to focus more on tech innovation rather than advertising. “Our priority is to deliver innovative mobile experiences for our consumers based on their needs and wants. We value feedback from our users and continue our commitment to provide them with the best possible experience from our Galaxy products and services,” Samsung said.
This comes after the Samsung mobile head TM Roh in a recently held internal town hall meeting said that the move is likely to be welcomed by users of Samsung handsets and apps.
While workarounds the ads exist or you could just use different apps, it’s understandable that having to see ads or put in extra effort to not see them is not a desirable user experience, especially on premium smartphones.