As digital payments in India continue to swell amid Covid-19 fears, digital payment major BharatPe in a move to widen its operations has announced to appoint Parth Joshi as the new chief marketing officer. Joshi will work closely with BharatePe group president Suhail Sameer.
According to BharatPe, Joshi is an expert in his domain and has been part of various successful expansion campaigns for various global brands. In the past, Joshi was posted as the head of marketing- global expansion markets, Reckitt based out of Singapore. He has also held various marketing roles in GSK & L’Oreal.
Ashneer Grover, co-founder, and chief executive officer, BharatPe, said, “As we chase bigger ambitions, it is key to ensure that the brand and marketing strategy of the company keeps pace with our evolving business. I would like to extend a warm welcome to Parth as he joins our leadership team. I am confident that Parth’s experience with FMCG giants will be instrumental as we aspire to build BharatPe as preferred financial services and credit partner for tens of millions of merchants. Also, his in-depth understanding of consumer aspirations and behavior would be key as we build products like BNPL (Buy Now, Pay Later) for the end customers and scale PAYBACK in India in the times to come.”
While expressing happiness over joining the new role Joshi, said that he will lead and build this business with the team. “BharatPe has seen stupendous growth over the last couple of years. It is phenomenal how India has accepted digital payments and BharatPe has been at the forefront of this transformation. I am looking forward to building BharatPe as the preferred brand for our customers. We also have big plans for the consumer side and I am excited to lead and build this business with the team,” Joshi said.