Tuesday, September 28, 2021
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Tata Teleservices relaunched as Tata Tele Business Services, to cater to SMEs

The new company will also support Tata Electronics, which was created to tap the SME segment, and its SuperApp digital platform, which will bring its various consumer services together

Indian multinational conglomerate, Tata Sons plans to reinvent its telecom entity Tata Teleservices, which will be relaunched as Tata Tele Business Services (TTBS) and cater to small and medium enterprises.

The new company will also support Tata Electronics, which was created to tap the SME segment, and its SuperApp platform, which will bring its various consumer services together.

Earlier the company has launched Smartflo, a cloud-hosted communication platform targeting SMEs that have a hybrid work culture where people work from home and remote locations under the brand name TTBS. Smartflo can be accessed through mobile phones and desktops.

Meanwhile, Tata Sons has written off its investment of Rs 28,600 crore in Tata Teleservices in 2020. The consumer mobile business was transferred to Bharti Airtel but the enterprise segment was not merged with Tata Communications. The company is being rebranded now to tap the SME sector.

Tata Communications caters primarily to large enterprises. India is estimated to have about 63 million small and medium enterprises.

According to Tata, TTBS will offer services including intelligent call routing, call monitoring and an option for a dashboard to check the number of inbound and outbound calls. The service can be used for banking, insurance, manufacturing, e-commerce, healthcare, fintech and SMEs, which deal with customers in large numbers.

According to the company note, Harjit Singh Chauhan, president of the enterprise business at Tata Teleservices, will be heading the new revamped entity, which is also looking at the 5G space, where it will offer services to other telecom operators.

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