Video delivery SaaS startup Mogi raises $150K from global investor

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Video delivery platform said that it has raised $150K from global investors that will be used for improving its video delivery platform and market. The company said that it was looking to tap into the US & European markets besides continuing its focus on India.

“Global video content demand is exceeding CDN capacity, the issue becomes especially acute during high peak traffic hours. This leads to poor consumer experience in terms of buffering & latency,” said Vikrant Khanna, co-founder and CEO of Mogi.

He asserted that the company’s technology leverages a multi layered architecture comprising conventional CDNs and private & dynamic nodes to ensures that data is routed via the best performing and most cost effective route, intelligently switching between the nodes.

“This delivers a high performance, no buffering video viewing experience to the consumers. No other video delivery technology has the ability to scale up in in real time like this,” said Khanna.

The company said that global video transfer market is estimated to be $20 billion and is growing at 33% CAGR. Almost all digital platforms are moving towards video content including media & entertainment, EdTech, social platforms and e-commerce, among others.

“Serving videos today is a complex operation. There are multiple moving parts, from transcoding (compression) to managing Content Distribution Networks (CDNs) for transferring & caching, video player integration & video analytics,” said Rahul Lahoria, Co-founder and CTO, Mogi.

“Besides the complexity, the cost of managing the operation turns out to be very high. Mogi not only manages the entire video operation end to end for the video platform but also leverages its next generation technology to deliver it at a 50% saving to the video platform,” Lahoria said.

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