Jason Woosley, vice president of commerce product and platform, Adobe.
Jason Woosley, vice president of commerce product and platform, Adobe. (Photo: File)

has launched branded stores for sellers. This offering is available through Magento which is part of Experience Cloud, that runs on Amazon Web Services (AWS). The company said that the solution is designed to give sellers a seamless way to manage their online presence across Amazon.com and their own storefront. The platform comes with native integration with Amazon.com merchant tools like Amazon Pay and Fulfillment by Amazon.

With Magento Commerce, the new offering is built to deliver faster page load times and better conversions, as well as the ability to scale for peak shopping periods such as Cyber Monday, said Adobe in a statement.

Adobe said that serverless operations mean new features such as one-click checkout and dynamic media can be quickly deployed. Functionality from Amazon Pay provides the same secure payment experience as Amazon.com, with security and compliance baked in. Fulfilment by Amazon gives customers trusted shipping options that are fast and reliable via Amazon’s proven logistics operation.

“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow and build loyalty,” said Jason Woosley, vice president of commerce product and platform, Adobe. “Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”

“We are excited to support Magento Commerce branded stores for Amazon sellers, which builds on our long-running collaboration with Adobe,” said Terry Wise, vice president, channels and alliances, Amazon Web Services, Inc. “Powered by AWS, this launch will provide sellers with a seamless way to grow their business and scale for peak shopping periods.”

“We are a top seller on Amazon.com for GPS trackers, helping customers keep an eye on things that matter most,” said Fernando Alegria, CEO of Optimus GPS Tracker. “A standalone storefront will fuel our growth and help build closer relationships with customers. With the new Magento Commerce offering, we were open for business in just a few weeks.”

The company informed that the new offering is available now in North America and will extend to customers in Europe in the coming months. This offering complements the Amazon Sales Channel in Magento Commerce, which allows Magento customers looking to expand their footprint in the Amazon Marketplace to integrate their catalogue and start managing listings directly from their Magento admin panel.

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John Dryden
John Dryden

This tie-up will facilitate smaller merchants to build and expand their D2C channel, while Amazon providing the payment and fulfillment infrastructure, the data will be put directly through Amazon servers.